A new visual direction & design system for an AI-driven workout app
Principal Designer
Visual language, design system & icons
9 months
iOS, Android & web

Fitbod is a popular AI-driven workout app. By studying your strength & training ability, past workouts and gym setup, it creates workouts tailored to you.

When I joined the team in 2021, the company had gone through a major rebrand and wanted to translate that work into a visual language for the product. Together with product, design & engineering, we worked on a new visual direction, icon set & rolled out the foundations of a design system. The system has subsequently helped both design & engineering team move more efficiently while maintaining a consistent look & feel that is true to the brand

The implemented system rolled out at the end of 2021 to overwhelmingly positive feedback both internally & externally.