Burn to Give
Using altruism to motivate people to exercise
Design Lead
UI/UX & brand
3 months
iOS & Android

Burn to Give’s mission is to encourage people to become more active by offering an altruistic incentive. When you track your exercise in the app, Burn to Give (partnering with commercial partners) will ‘convert’ the calories you burn into meals for malnourished people around the world. I led the team in a refresh of the identity, redesign of the product and strategic guidance on their content strategy to encourage retention.